Prep for social media dominance in 2020 with this handy guide to Facebook video ad specs. And because we believe in the power of a strong picture, image ad specs are part of this guide, along with other emerging formats like Carousel and Collection ads. And one more thing – in this guide you’ll get tips directly from Facebook on the best specs that boost your ad’s visibility. Let’s get started!

Facebook video ad specs 

Facebook video ad specs

Design recommendations from Facebook:

For better viewing and load times, it’s best that you upload Facebook video ads with the following specs:

  • Video format: .mp4, .mov, or .gif
  • Length: Up to 15 seconds
  • Aspect ratio: Vertical (4:5)
  • Resolution: 600 px minimum width
  • Video file size: 4 GB
  • Sound: Enabled with captions enabled
  • Thumbnails should have less than 20% text

Video ads technical requirements:

Applicable for a single video to appear on the Facebook Feed

For desktop & mobile:

Video lengthMin: 1 second
Max: 241 minutes
Video dimensionMin. width: 120 pixels
Min. height:  120 pixels
Video sizeMin. video file size: 1 MB
Max. video file size: 26 GB
Video aspect ratioMin. aspect ratio: 100×400
Max. aspect ratio: 400×100
Video resolution
Upload with the highest resolution that meets file and ratio limits as there is no limitation on max resolution

Supported formats
.3g2 (Mobile Video), 3gp (Mobile Video), 3gpp (Mobile Video), .asf (Windows Media Video), .avi (AVI Video), .dat (MPEG Video), .divx (DIVX Video), .dv (DV Video), .f4v (Flash Video), .flv (Flash Video), .gif (Graphics Interchange Format), .m2ts (M2TS Video), .m4v (MPEG-4 Video), .mkv (Matroska Format), .mod (MOD Video), .mov (QuickTime Movie), .mp4 (MPEG-4 Video), .mpe (MPEG Video), .mpeg (MPEG Video), .mpeg4 (MPEG-4 Video), .mpg (MPEG Video), .mts (AVCHD Video), .nsv (Nullsoft Video), .ogm (Ogg Media Format), .ogv (Ogg Video Format, .qt (QuickTime Movie), tod (TOD Video), .ts (MPEG Transport Stream), .vob (DVD Video), .wmv (Windows Media Video)

Facebook video text

For all accompanying ad copy, here are the character limits you have to work with:

Text125 words
Video ads with a link:
Headline25 characters
Link description30 characters

Image ad specs 

Design recommendations from Facebook:

The image featured on your ad needs to look stunning, regardless of the device. To make your ads stand out on a busy feed, follow these tips from Facebook. Also, take note of the limitations placed on the amount of text allowed on an image:

  • File type: .jpg or .png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: There’s no restriction on the maximum resolution, so upload the highest resolution image available 
  • The text on an image should be kept below 20%. You can check if your ad image meets the 20% limit by using Facebook’s Text Overlay tool. An ad image with too much text is one of the 7 Deadly Sins That Kills Facebook Ads, committing one of them could stop a promising ad campaign in its tracks.
  • GIFs should be uploaded under the video ad type

Image ad technical requirements 

Applicable for a single image to appear on the Facebook Feed

For desktop feed

Single Image AdMinimum aspect ratio: 400×500
Minimum width: 476 pixels
Single Image Ad With LinkMinimum height: 249 pixels
Minimum aspect ratio: 100×100
Maximum aspect ratio: 191×100

For mobile feed

Single Image AdMinimum aspect ratio: 400×500
Minimum width: 320 pixels
Single Image Ad With Link Minimum aspect ratio: 100×100
Maximum aspect ratio: 191×100

Image ad text

Facebook strictly regulates the amount of text an image ad can have which means you have to be really smart in using your headline and link description. Come up with a brief and compelling caption that meets the character limit. 

Text125 words
Image ads with a link:
Headline25 characters
Link description30 characters

Carousel ad specs

A carousel ad is the Facebook ad format best suited to display an array of ads in a single space. It allows you to showcase up to 10 videos or photos that have their own link. Think of a carousel as an interactive brochure where every featured product has its own role in telling your brand’s story. 

Design recommendations from Facebook 

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: .jpg or .png
  • Video file type
  • Video maximum file size: 4 GB
  • Recommended resolution: at least 1080 x1080 px
  • Recommended ratio: 1:1
  • Images for carousel ads follow the 20% limit on the text as image ads

Carousel ad technical requirements:

Supported video formats:Supports the same formats as video ads
Aspect ratio tolerance:3%

Carousel ad text

Text125 words
Headline25 characters
Link description20 characters

Collection ad specs

For a more immersive and visual shopping experience on Facebook comes the collection ad. Think of a collection ad as your brand’s store on Facebook – it’s a full-screen page that opens when a user clicks on it. It typically has a cover image or video, followed by several product pages.

Design recommendations from Facebook:

  • Cover image or video aspect ratio: 1:1
  • Headline: 25 characters
  • Text: 90 characters

After Facebook video ad specs, the next part of this series will cover slideshow and Instant Experience space, so watch out for that!

Interested in getting the word out about your practice using Facebook ads? Sowers Media offers a FREE consult, so schedule yours now!

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